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Google and other search engines will draw a list of keywords that they will rank for your website and those of others. They get them directly from your content. A rather important way to develop content is through writing a blog post. Many website owners completely ignore this important aspect of building web presence. For very established business, they employ editors that make articles that will be posted regularly on their website. But because the concept of SEO is not known for most writers, the basic things to do with content and blog post have been completely ignored. So for this post I will detail the 7 points to check on the previously published blog posts.
Google lists according to the specific keywords that you are placing on your posts. One of the most important strategies employed by adept internet marketers is making content updates. They know that that blog posts retains the appeal of the website even for returning visitors. They know that writing a blog post is something that the business needs to do to start letting people know their web presence. But what if you have already published a few blog posts but you don’t know if they are what the Search Engines just need? The wonders of the online edition make you always have the opportunity to make changes, if necessary so I am detailing below the points in mind for your previous posts as well as when you write our next articles.
Spelling And Grammar
You probably already applied auto computer correction and you probably have not seen any green and red lines on the web copy. But have you taken the time to read the whole article? Most of the time, we often forget a word or insert a new one when we type a text, then we forget to check the contents of the article before publication.
Spiders are very wise and they can detect grammatical and spelling errors. If they see many of them on the site, your content could easily be marked as spam and as such, you run the risk of not benefiting from the very blog post that you have spent a few dollars on. Therefore, you need to make it a habit to read the blog post before they get posted as well after you have them published on your site. For most writers, they ask others to read their work before and after putting them live on the website.
Interesting Title And Sub-Headings
You need to put yourself in the shoes of your audience. You need to ask yourself, “Is the title interesting enough?” At times, we use jargons that average user may not understand very well. Make sure that the title fans the interest of the readers and that it describes the content of the blog post. Make sure the title reflects what the reader expects as they browse further to the body of the article.
Read it and ask yourself if you would read an article with this title. Did you use jargon that the average user may not understand? The title should be drafted in such as way that it will be more tempting for a user to read further and enjoy the rest of the idea laid down on the body of the article. You should also make sure the title is interesting and it describes the content of the article so that readers know what to expect. And this is also the same with your sub-headings. Make sure the sub-headings are descriptive to the next set of sentence that follows them.
Use Of Key Words Or Key Phrases
One of the wonders of internet is how search engines rank for the search terms that are being used by internet users as they search on the web. These terms are popularly called as keywords or key phrases. If for instance a website owner wants to rank for his key phrase “Best Hotel In Tampa Bay”, he should see to it that this phrase appears anywhere on the article. In some established SEO firms, they use keywords or key phrases at least thrice, to wit: one on the first paragraph, one on the body of the article and one on the last paragraph.
While there is an ongoing debate on how often a keyword should be mentioned, most suggestions are within 1- 2 percent keyword density. This means that for a one-hundred-word article, the keyword needs to appear at least one or two times. This does not mean however that it suffice for the article to be as short as that. Articles must be lengthy enough to convey the idea or to provide as much information that the users want to see. The use of keywords must not be abused or else the quality of the article will be affected.
Like most offline copies, your online content should also have a proper layout. It should be structured in such as way that it will attract people to read until the very last word of the blog post. You should also think about putting subtitles or sub-headings and make sure that you use Htags (h1, h2, h3, h4, h5, h6) for your sub-headings before hitting the publish button. It will also help if you can highlight some phrases to emphasize what you are trying to convey. Ideas must also be clearly presented and must be drafted in such a way that they are easy to understand. Furthermore, most people want to see bulleted list so if you are trying to lay down important points, you can choose to present them using a bulleted list.
Avoid Putting Too Much Call To Action
We obviously want people to opt-in or click on the affiliate links that we provide. One thing that draws them close to opting-in or clicking in is by placing a call to action. But the use of calls to action must not be overused and abused. If you add exclamation points at the end of the sentence, it is sure that they will think you’re crazy. If you have used these on your previous posts, go change them or your traffic will surely go somewhere. People who have just started blogging tend to overuse call to action hoping that it will make their points more lively and interesting. But I tell you, that is a big “No-no” so if every you see them overused, have them stricken.
Missing Links And Internal Links
As we hope to drive the readers to our affiliate links, it would almost always tempt us to place many links on our blog post. For this reason, we tend to place too much and end up getting our affiliate links disabled. Also, we refer our readers to a page that discusses more a term that we are trying to introduce without knowing that the link is dead after a few months. For this reason, you need to make sure that missing links are being deleted as soon as we find them being disabled.
It is also advised to link to the deeper pages or even to the newer posts that we publish. This is very critical to the success of the blog posts that we make because it will help us get better indexation rate. If we are able to do this, readers will have more ease in finding other blog posts that perfectly suits to their interests. You should also consider using contextual links that mentions your keywords or key phrases when you try to link to your deeper pages.
Use of Pictures and Videos
Internet marketers are probably unanimous in saying that use of pictures and videos brings huge advantages on any web copy. It is always good to use one or two images in a blog post. One caution however is not to choose them randomly on the Web as they may be subject to copyright. You can use stock images that you can later edit before putting it on the web. Many also register with online image libraries which you can use not for commercial purposes. Should you nevertheless intend to use them, make sure to edit it using macromedia fireworks, photoshop or any image editing platform to make sure that they will look original. For you previous blog post, I advise you to revisit all of them and look if you are able to use images and if not, consider placing one or two images on them.