Getting a lot of traffic from Google is difficult but it is also very rewarding in that it could eventually lead into an increase in sales. Traffic from search engines is called “organic traffic” because it occurs naturally. It is the search engines spiders which read the content of your website to determine its relevancy to the search term being used. The goal of SEO is to make your website as visible as possible for search engines.
There are some SEO strategies you can implement today that will allow search engines to quickly determine the topic of your website and increase the number of visitors. The main thing you need to keep in mind is that Google wants to send traffic to the most relevant site available when a user types a term in the search box.
Focus on “relevant” keyword or set of keywords that will bring relevance to your content because it is one of the most important considerations that one needs to make. All SEO strategies mentioned in this article are designed to increase the relevance of your site for your keywords. Once you have optimized your website properly, you will notice an increase in traffic from Google in a few months. Be patient. Your site will rise in the rankings, but you must give the search engines time to re-crawl your site and then re-index the new pages.
Firstly, you must ensure that each page of your website has a title tag. You can find the title tag in the HTML code of a web page. The tag looks like this: “Your Keyword Here”. Make sure you insert the main keyword of your page as close to the beginning of the title as possible because the title tag is the first set of elements that search engine will consider as it determines the purpose of the page.
Second, you want to make sure that you insert at least one H2 tag with a tag inside. If you do not want to rewrite the old pages on your site, try to insert inside H2 tag of each page you create. An H2 tag is a subheading and is the second priority search engines turn when they explore your pages. H2 tags also “break” the text on a web so it will come an easy-to-digest page, and they help to increase the quality of a page.
You also want to insert images or videos in your web pages. Google will send a lot of traffic if you can prove that your site adds value to its users. Photos are extremely important and Google place more value on pages with pictures than those who do not have multimedia content. Make sure to include your keyword in the Portrait “alt tag”. Google bots read alt tag of an image to determine what the image is about so it is important to ensure that the image is relevant, and it contains a keyword in the alt tag.
Another effective SEO strategy that will increase your Google traffic is to name the image using one of your keywords. For example, do not upload a picture that is called “picture 1”. Instead provide a descriptive name for the picture which in this case you can use a keyword before you upload the photo. This is important because your content management system will automatically create a separate URL for the photo as soon as you upload it and if you have a keyword in the name, you increase your chance of listing your images with “Google Images”.
If you use a video, make sure the video title contains a keyword and since Google also looks at the title of the video to determine its relevance. You can also consider on inserting an H2 tag with a keyword above the introductory content of the video.
Finally, you can use bulleted lists, bold text and italics to help increase your chances of appearing in the SERPs pages. Google bots focus more on bulleted lists and words that are in bold or italic. These words add value to text and make it easier for the reader to understand the content.
As long as you remember to add value to the reader by providing quality content that is easy to read, you will surely have a lot of traffic from Google. Focus on creating web pages with right SEO strategies mentioned in this article and in a few months, you should notice an increase in your traffic statistics.